If you've ever tried to navigate Braze's pricing structure, only to discover that you need to schedule a sales consultation just to get a quote, while calculating how many Monthly Active Users you'll have and which advanced features you might need, you know that enterprise customer engagement platform pricing can feel like making a budget without knowing the expenses.
Braze has established itself as a complete customer engagement platform, serving over 2,300 global brands and processing over 3.9 trillion messages and actions in 2024. The platform enables real-time, cross-channel marketing across email, SMS, push notifications, in-app messages, and more, all powered by advanced AI and automation capabilities. With the platform handling 7.2 billion monthly active users, its pricing has become equally complex, with custom quotes based on multiple variables: MAUs, data points, features needed, and support requirements.
I've spent time analyzing Braze's pricing model, cost factors, and typical investment ranges. I believe it's the ideal choice if:
- You're an enterprise or mid-market company needing advanced cross-channel orchestration
- Your marketing requires real-time personalization and AI-powered optimization
- You value having all customer engagement channels in one platform
- You have the budget for annual contracts typically starting from $60,000
- You need advanced features like custom objects and predictive analytics
However, maximizing your Braze investment requires ensuring your email data is intact if:
- You're an e-commerce or D2C business sending millions of emails through Braze
- Invalid emails from everyday consumers are damaging your sender reputation
- Bounce rates from newsletter signups are affecting deliverability
- You want to maximize ROI on your significant Braze investment without hiring email deliverability experts
- Email deliverability issues are impacting your campaign effectiveness
In this case, you should enhance Braze with mailfloss: an automated email verification service for e-commerce and D2C businesses that ensures email addresses in your Braze database are valid, reducing bounces, protecting sender reputation, and recovering signups lost to typos.
Because of that, I've included a detailed analysis of how mailfloss enhances Braze's value in this review, as a valuable addition for e-commerce businesses serious about email marketing ROI without needing dedicated technical teams.
Table of contents
- Braze Pricing Summary
- Braze Pricing: In-Depth Overview
- Where Braze's Email Marketing Needs Enhancement
- mailfloss as the Perfect Braze Add-On
- Braze Feature Value (Enhanced by mailfloss)
- Braze Pricing FAQ
- Final Verdict: Braze + mailfloss
Braze Pricing Summary
| Braze | mailfloss (with Braze) | |
|---|---|---|
| Entry Level | • Custom quote required • Typically from $60,000/year • Based on MAUs • Consultation needed | • Lite: $29/month • 10,000 verifications • Set-and-forget automation • 7-day free trial |
| Mid-Market | • $100,000-$150,000/year typical • More MAUs included • Advanced features • Onboarding support | • Business: $59/month • 25,000 verifications • Instafloss real-time verification • Auto typo fixing |
| Enterprise | • $200,000+/year • High MAU volumes • All features included • Dedicated support | • Pro: $209/month • 125,000 verifications • Priority support • Custom field updates |
| Pricing Model | • MAU-based subscriptions • Annual contracts • Custom quotes only • Additional costs for onboarding | • Credit-based monthly • Transparent pricing • Overage options • No annual commitment required |
| Best For | Enterprise and mid-market companies needing sophisticated multi-channel customer engagement | E-commerce and D2C Braze users wanting automated email verification without technical complexity |
Braze Pricing: In-Depth Overview
Braze operates on a custom quote model that makes pricing a multi-step process requiring direct engagement with their sales team.
The platform uses a subscription-based SaaS model primarily based on Monthly Active Users (MAUs), though the final cost depends on numerous factors that vary by organization. This approach reflects Braze's position as an enterprise solution where implementations are tailored to each company's specific needs.
Braze Custom Pricing Model
| Factor | Impact on Pricing |
|---|---|
| Monthly Active Users | Primary cost driver |
| Data Points | Volume of custom events affects price |
| Features Needed | Advanced features increase cost |
| Onboarding Services | Often paid separately |
| Support Level | Premium support adds cost |
According to third-party sources, annual costs typically range from $60,000 to $200,000 for mid-market companies, with enterprise implementations exceeding these amounts significantly. Some smaller implementations may start as low as $24,000-$36,000 per year. The lack of transparent pricing means organizations must invest time in sales conversations before understanding their potential investment.
Custom Pricing
| Pros | Cons |
|---|---|
| ✅ Tailored to specific needs | ❌ No transparent pricing |
| ✅ Scalable with growth | ❌ Long sales cycles |
| ✅ Negotiable terms | ❌ Difficult to budget |
| ✅ Enterprise-grade features | ❌ High minimum investment |
The Bottom Line 👉 Braze's custom pricing suits enterprises with complex needs and substantial budgets, but the lack of transparency frustrates smaller organizations trying to evaluate options.
Additional Braze Costs
Beyond the base subscription, organizations face several additional expenses:
Onboarding and Implementation:
- Professional services for setup and configuration
- Training for marketing teams
- Technical implementation support
- Costs vary based on complexity ($15,000-$75,000+ according to sources)
Advanced Features:
- Predictive analytics and AI tools
- Custom integrations
- Additional data storage
- Premium support tiers
These additional costs can vary widely based on your specific needs and implementation complexity, thereby increasing the subscription fee.
Where Braze's Email Marketing Needs Enhancement
While Braze is great at creating advanced multi-channel campaigns with real-time personalization, its platform assumes all customer data is accurate and deliverable. This creates vulnerabilities for e-commerce and D2C businesses collecting emails from everyday consumers:
Limited Email Verification Capabilities
Braze provides basic syntax validation but doesn't include comprehensive email verification capabilities. This means invalid, fake, or mistyped email addresses from newsletter signups, coupon downloads, and content upgrades can enter and remain in your database. For e-commerce businesses collecting emails from mobile shoppers where typos are common, this gap can be problematic.
Email List Decay Impact
Industry data shows email lists decays at approximately 22-30% annually as consumers change providers, abandon addresses, or create temporary accounts for deals. Without verification designed for consumer domains like @gmail and @yahoo, a significant part of your Braze email campaigns may fail to reach intended recipients.
Sender Reputation Risks Without Deliverability Experts
High bounce rates from invalid consumer emails damage sender reputation, causing even valid emails to land in spam folders. Unlike enterprise companies with dedicated email deliverability teams monitoring blacklists, most e-commerce businesses don't have these specialized resources. This undermines Braze's advanced campaign capabilities: what good is AI-powered optimization if emails struggle to reach the inbox?
Paid Ad Campaign Efficiency
When consumers sign up through paid ads with typos, they may not receive their promised content or coupons, potentially wasting ad spend and creating negative brand experiences. At enterprise pricing levels, maintaining clean email lists becomes crucial for maximizing your marketing investment.
These limitations mean that even with Braze's powerful features, e-commerce email campaign effectiveness can suffer without proper list hygiene designed for consumers.
mailfloss as the Perfect Braze Add-On
mailfloss turns your Braze email marketing from good to exceptional by helping ensure email addresses from your e-commerce customers are valid and deliverable, without requiring technical expertise or dedicated deliverability teams.
For e-commerce and D2C Braze users who are frustrated by email bounces from signups and declining sender reputation without having email deliverability experts on staff, mailfloss offers a solution that continuously cleans your email lists, fixes typos in real-time, and helps your Braze campaigns reach real customers.
Built as a "set-and-forget" solution particularly for e-commerce businesses, mailfloss requires minimal setup time with its native integration to Braze (one of approximately 40 ESP platforms it supports). The service runs automatically in the background, performing daily verifications and maintaining list hygiene without manual intervention or IT team involvement.
mailfloss works for e-commerce Braze users who want to maximize their significant platform investment, improve campaign deliverability, and maintain strong sender reputation without the complexity of enterprise verification tools.
mailfloss Lite Plan: $29/month for 10,000 verifications
| Feature | Details |
|---|---|
| Price | $29/month |
| Email Verifications | 10,000/month |
| Daily Auto-Cleaning | Included |
| ESP Integrations | 1 (native, no Zapier needed) |
| Overage Rate | $0.005/email |
The Lite plan provides automated daily cleaning for smaller e-commerce segments or specific campaigns within Braze. For just a fraction of a standard entry-level Braze annual contract, it can deliver significant value by helping ensure your campaigns reach valid consumer addresses.
Lite Plan
| Pros | Cons |
|---|---|
| ✅ Set-and-forget automation | ❌ Limited to 10,000 emails |
| ✅ Helps prevent list decay | ❌ Single integration |
| ✅ Quick setup, no IT needed | ❌ Standard support only |
| ✅ 7-day free trial | ❌ No Instafloss real-time feature |
The Bottom Line 👉 Lite is best for e-commerce Braze users who want to test email verification impact on specific consumers before scaling up.
mailfloss Business Plan: $59/month for 25,000 verifications
| Feature | Details |
|---|---|
| Price | $59/month |
| Email Verifications | 25,000/month |
| Instafloss Real-Time | Included |
| Auto Typo Fixing | Included |
| ESP Integrations | 10 (native) |
The Business plan adds real-time verification and automatic typo correction, perfect for e-commerce Braze users managing active email acquisition through paid ads and mobile signups. The typo fixing feature can help recover misspelled addresses (particularly common with mobile shoppers), potentially preventing lost customers who never receive their welcome offers.
Business Plan
| Pros | Cons |
|---|---|
| ✅ Instafloss helps reduce paid ad waste | ❌ Higher monthly cost |
| ✅ Automatic typo correction | ❌ Still usage-limited |
| ✅ 10 native ESP integrations | ❌ May need Pro for large lists |
| ✅ No technical team required |
The Bottom Line 👉 Business Plan is best for growing e-commerce Braze implementations, adding advanced verification without the complexity of enterprise tools.
mailfloss Pro Plan: $209/month for 125,000 verifications
| Feature | Details |
|---|---|
| Price | $209/month |
| Email Verifications | 125,000/month |
| Priority Support | Personalized assistance |
| Custom Field Updates | Included |
| ESP Integrations | Unlimited |
The Pro plan handles enterprise-scale e-commerce verification needs with 125,000 monthly verifications and priority support. For D2C brands spending $100,000+ annually on Braze, the $2,508 annual mailfloss investment represents just 2.5% additional cost for significant deliverability improvement.
Pro Plan
| Pros | Cons |
|---|---|
| ✅ E-commerce scale capacity | ❌ Higher investment |
| ✅ Personalized support advantage | ❌ May exceed small team needs |
| ✅ Custom field automation | ❌ Requires integration planning |
| ✅ Access to all ESP integrations |
The Bottom Line 👉 Pro suits high-volume e-commerce Braze users who understand that email deliverability directly impacts their platform investment ROI.
Braze Feature Value (Enhanced by mailfloss)
Email Campaign Performance for E-commerce
Braze's Capability: Braze provides email campaign tools including dynamic content, AI-powered send time optimization, and complex journey orchestration through Canvas Flow. The platform can personalize content based on user behavior and preferences in real-time.
Source: Braze
mailfloss's Enhancement: By helping ensure only valid email addresses from consumer signups receive campaigns, mailfloss can improve key e-commerce metrics. Clean email lists drive better engagement. For an e-commerce Braze user sending millions of emails monthly to consumers, this improvement can translate to more engaged shoppers seeing products and offers.
Value Verdict: mailfloss changes Braze's email capabilities from theoretical to actual by working to ensure messages reach real consumer inboxes.
Cost Efficiency and Data Management
Braze's Pricing: With MAU-based pricing counting users who have sessions within 30 days, maintaining clean data becomes important for cost efficiency. While invalid emails themselves don't directly count as MAUs unless they generate sessions, poor list quality can still impact your overall marketing efficiency and ROI.
mailfloss's Enhancement: By removing invalid consumer emails and recovering typo-filled addresses through automatic correction, mailfloss helps improve your overall data quality. This can lead to better campaign performance and more efficient use of your Braze investment.
Value Verdict: mailfloss can help justify your Braze investment by improving data quality and campaign effectiveness.
Sender Reputation Without Deliverability Experts
Braze's Infrastructure: Braze provides robust sending infrastructure with features like IP warming and sending domain authentication. However, these tools work best when combined with proper list hygiene and bounce management.
Source: Braze
mailfloss's Enhancement: For e-commerce businesses without dedicated deliverability teams, mailfloss provides reputation protection by helping maintain lower bounce rates. The set-and-forget automation means you don't need specialized expertise or constant monitoring.
Value Verdict: mailfloss provides automated deliverability management that e-commerce businesses need to complement Braze's advanced features.
Paid Ad ROI Protection
Braze's Gap: When consumers sign up through paid ads with typos, they may not receive their promised content or coupons, potentially affecting both ad spend efficiency and customer experience. Braze's basic syntax validation doesn't catch common domain typos.
mailfloss's Enhancement: Its real-time verification can catch and correct typos as users sign up, helping ensure they receive their incentives and enter your Braze flows correctly. This is valuable for mobile traffic where typo rates tend to be higher.
Value Verdict: mailfloss helps protect your paid acquisition investment by working to ensure legitimate signups reach your Braze campaigns.
Braze Pricing FAQ
Is Braze pricing publicly available?
No, Braze requires consultation with their sales team for custom quotes.
Pricing depends on factors including Monthly Active Users, data points, required features, and support levels. Third-party sources suggest annual contracts typically range from $60,000 to $200,000+ for mid-market to enterprise implementations, though some smaller implementations may start lower.
How much does Braze typically cost?
Based on industry reports, mid-market companies typically pay $60,000-150,000 annually, while enterprise implementations can exceed $200,000. Additional costs for onboarding, professional services, and premium features can vary depending on your specific needs.
Why add mailfloss to Braze for e-commerce?
mailfloss helps ensure your Braze campaigns reach valid consumer email addresses while recovering mistaken signups that might otherwise be lost customers.
By removing invalid emails, you can improve sender reputation and increase campaign effectiveness. The modest monthly investment (starting at $29) can deliver value on your substantial Braze investment, all without requiring email deliverability experts or IT teams.
How does mailfloss integrate with Braze?
mailfloss offers native integration with Braze as one of approximately 40 ESP platforms it supports. The service connects directly without requiring complex technical setup. The set-and-forget automation then runs continuously in the background with minimal technical maintenance required.
What makes mailfloss different for e-commerce businesses?
mailfloss is well-suited for e-commerce and D2C businesses collecting consumer emails through newsletters, coupons, and content upgrades. It offers a 7-day free trial, automatic typo correction for common email mistakes, and support designed for businesses without dedicated technical teams.
What's the ROI of adding mailfloss to Braze?
While specific ROI varies by business, e-commerce users typically see value through improved deliverability metrics, better sender reputation, recovered revenue from typo corrections, and protected paid ad spend through real-time verification. The actual value depends on your email volume, list quality, and campaign strategy.
Final Verdict: Braze + mailfloss
The decision isn't whether to use Braze for enterprise customer engagement, but how to maximize its value for e-commerce success:
👍 Braze is a comprehensive customer engagement platform designed for enterprises needing real-time, cross-channel marketing orchestration.
With custom pricing typically starting around $60,000 annually based on MAUs and features, it enables brands to deliver personalized experiences at scale across email, SMS, push notifications, and more. This MAU-based pricing model works best for organizations with substantial budgets, dedicated marketing teams, and complex multi-channel requirements.
👉 mailfloss is an automated email verification service valuable for e-commerce and D2C businesses that need clean, deliverable email lists without dedicated deliverability experts.
By offering transparent monthly pricing from $29-209 with set-and-forget automation and real-time typo correction, it helps ensure emails in your Braze database reach real customers who can actually buy products. This verification approach makes it a valuable addition for e-commerce Braze users who understand that maintaining clean consumer email lists can multiply the ROI of their significant platform investment.
Get started with mailfloss here.
The difference is clear: While Braze asks "How can we orchestrate perfect customer journeys?", mailfloss asks "How can we help ensure those journeys reach real customers who can actually buy from you?"