7 Best Braze Integrations: Essential Tools to Enhance Your Customer Engagement (2025)

​Braze has earned its reputation as a leading customer engagement platform, offering sophisticated cross-channel orchestration that helps brands deliver personalized experiences at scale. Its native capabilities for email, push notifications, SMS, and in-app messaging create a powerful foundation for modern marketing teams.

But here's what makes Braze truly exceptional: its integration ecosystem. While Braze handles customer engagement orchestration brilliantly, many teams find they benefit from specialized tools for data warehousing, email list hygiene, eCommerce operations, and workflow automation. The right integrations don't replace Braze; they multiply its value by connecting best-in-class tools for specific jobs.

In this guide, we'll explore the integrations that Braze users rely on most for:

1. Protecting email deliverability and sender reputation
2. Unifying customer data from multiple sources
3. Activating warehouse data for personalization
4. Connecting eCommerce operations with engagement campaigns
5. Automating workflows without technical resources
6. Building sophisticated composable CDP capabilities
7. Collecting zero-party data through surveys and feedback

Whether you're just getting started with Braze or looking to optimize an existing implementation, these integrations will help you build a connected tech stack that maximizes your customer engagement ROI. Let's explore the tools that make Braze even better.

​Integration Categories Overview

​*Braze does not publicly specify which plan tiers include specific partner integrations. Contact Braze for plan-specific details. **Braze is classified as a Premium app on Zapier, requiring a paid Zapier plan.

What is Braze?

Braze is a comprehensive customer engagement platform that enables brands to orchestrate personalized, cross-channel marketing campaigns at scale.

Built on a real-time streaming architecture, it processes customer data instantly to deliver relevant messages across email, push notifications, SMS, in-app messages, and more. The platform serves over 2,300 global brands and handles more than 7.2 billion monthly active users.

Key features of Braze include:

• Canvas Flow: Visual journey builder for creating sophisticated, multi-step customer experiences with branching logic and real-time adjustments
• Real-Time Segmentation: Dynamic audience segments that update instantly based on user behavior and attributes
• Cross-Channel Orchestration: Unified messaging across email, SMS, push, in-app, Content Cards, and webhooks
• BrazeAI: Suite of AI capabilities including predictive churn, intelligent timing, and content optimization
• Liquid Personalization: Advanced templating language for dynamic content based on user data
• Currents Data Streaming: Real-time export of engagement data to warehouses and analytics tools
• Feature Flags: Remote control of app features with synchronized marketing campaigns

While Braze excels at customer engagement orchestration, many teams find value in connecting it with specialized tools for data management, email list hygiene, eCommerce operations, and workflow automation. The right integrations transform Braze from a powerful engagement platform into the central hub of your marketing technology stack, enabling deeper personalization, better data quality, and more efficient operations.

That's exactly what we'll explore in this guide.

How We Curated Our List of Braze Integrations

After researching Braze's integration marketplace and testing dozens of connections, we identified the key areas where Braze users most commonly need to extend functionality. While Braze excels at cross-channel engagement orchestration, teams typically benefit from specialized tools for:

• Maintaining email list quality and protecting sender reputation
• Unifying customer data from multiple sources into a single view
• Activating data warehouse insights for real-time personalization
• Synchronizing eCommerce operations with marketing campaigns
• Automating workflows without developer resources
• Building sophisticated CDP capabilities on existing infrastructure
• Collecting first-party customer preferences and feedback

For each category, we selected the integration that offers a strong combination of setup simplicity, data sync reliability, feature depth, and positive user reviews. These aren't just tools that technically connect to Braze; they're integrations that Braze users actively rely on to enhance their customer engagement strategies.

1. mailfloss (Best Option for Email Verification & List Hygiene)

mailfloss is an automated email verification and hygiene service that integrates with Braze to protect your email campaigns from invalid addresses, bounces, and deliverability issues.

Designed specifically for e-commerce and direct-to-consumer (D2C) brands, this integration helps businesses maintain pristine email lists through daily automated cleaning, ensuring that your sophisticated engagement campaigns only reach real, deliverable addresses.

Key integration capabilities include:

• Native ESP Integration: Connects seamlessly with exactly 40 ESP platforms including Braze, without requiring Zapier or technical setup
• Instafloss Real-Time Verification: Validates new email addresses instantly at signup, crucial for businesses running paid ads to prevent wasted ad spend
• Automatic Typo Correction: Recovers 80-90% of misspelled email addresses from Gmail, Yahoo, Hotmail, and other major providers
• Adjustable Verification Settings: Control verification aggressiveness to balance list quality with subscriber retention based on your business needs
• Invalid Email Actions: Automatically unsubscribes, deletes, or tags invalid emails directly within Braze
• Decay Protection: Identifies and removes email addresses that have become invalid over time
• Deep Clean Technology: Performs proprietary verification beyond basic syntax and domain checks

For e-commerce and D2C businesses using Braze who want to maximize email deliverability and protect sender reputation without hiring dedicated email deliverability experts, mailfloss provides essential email hygiene automation at an accessible price point.

Why This Braze Integration Stands Out

When it comes to email verification for e-commerce businesses using Braze, mailfloss differentiates itself through unique automation capabilities designed specifically for high-volume consumer email marketing:

1. True "Set-It-and-Forget-It" Automation Built for E-Commerce

The biggest challenge e-commerce and D2C brands face with email quality is the ongoing maintenance burden.

Unlike enterprise-focused email verification solutions that require dedicated email deliverability experts and ongoing technical management, mailfloss is designed for marketing teams who need results without the complexity.

While Braze performs basic syntax validation when emails are added, it doesn't automatically remove invalid addresses that accumulate over time from everyday consumers signing up through newsletter forms, coupon offers, and content upgrades.

mailfloss solves this by creating a fully automated hygiene layer that runs daily without any manual intervention or IT team involvement.

After a quick setup that takes minutes, not hours, the integration continuously monitors your Braze lists, identifying invalid addresses from bounces, disposable domains, and spam traps.

This addresses a critical pain point for e-commerce: Braze's sophisticated personalization and Canvas journeys are only effective if emails actually reach customer inboxes, and maintaining list quality manually is impractical when you're collecting thousands of new consumer emails monthly.

The automation extends beyond just identification.

mailfloss can automatically unsubscribe or delete invalid emails from your Braze lists, update custom fields with verification status, and maintain whitelists to protect VIP contacts. This means your Braze campaigns always launch with clean lists, protecting your sender reputation and maximizing deliverability without adding work to your team's plate.

Plus, as a smaller company compared to VC-funded enterprise competitors, mailfloss provides more personalized support when you need hands-on assistance getting set up or troubleshooting issues.

2. Automatic Typo Recovery That Saves Real Customers and Ad Spend

A unique capability that sets mailfloss apart is its automatic typo correction for major email providers, which is especially valuable for e-commerce businesses collecting emails from everyday consumers on mobile devices where typos are common.

When someone enters "john@gmial.com" or "sarah@yaho.com" in your signup forms, perhaps while grabbing a limited-time discount code from your paid ad, these valuable leads are typically lost forever. mailfloss automatically detects and corrects these common misspellings, recovering 80-90% of typo'd email addresses before they create problems in Braze.

For e-commerce and D2C brands running high-volume customer acquisition campaigns, this automatic correction directly impacts your bottom line.

Consider that each saved subscriber has an average lifetime value of approximately $8. If you're collecting 10,000 new emails monthly and even 2% contain typos (a conservative estimate), that's 200 subscribers or roughly $1,600 in potential lifetime value recovered monthly.

The corrections sync back to Braze immediately, ensuring these fixed addresses are ready for your next Canvas journey or campaign send. No manual review needed, no leads lost to simple typos.

The Instafloss real-time verification feature takes this even further by validating emails instantly when new subscribers sign up.

This is particularly powerful for businesses running paid ads. When users click through from Facebook or Google ads to claim a coupon or download content, Instafloss ensures typos are caught and corrected immediately.

This prevents the frustrating scenario where customers never receive their promised coupon because of a typo, essentially wasting your ad spend on someone who can never become a customer.

3. ROI-Focused Pricing Built for Self-Service E-Commerce Brands

While enterprise email verification solutions target large B2B companies with complex needs and enterprise budgets, mailfloss is designed for the self-serve e-commerce and D2C market.

Rather than focusing on abstract technical metrics like "99.999% accuracy," mailfloss emphasizes practical business outcomes: recovered customers, prevented bounces, protected sender reputation, and maximized campaign ROI.

The platform's adjustable verification settings let you control the balance between thoroughness and subscriber retention, which are more aggressive if you're facing bounce rate warnings, standard settings for typical lead generation campaigns.

With professional email verification starting at just $29/month, mailfloss makes it practical to protect your Braze investment from day one. The free 7-day trial lets you see immediate impact on your bounce rates and deliverability metrics before committing any budget, a genuine trial experience, unlike enterprise-focused competitors who only offer limited verification credits that barely let you test the platform.

For smaller e-commerce teams or D2C brands just starting with Braze, this accessible pricing means you can implement professional email hygiene immediately rather than waiting until deliverability problems force action and damage your sender reputation.

🏅 NOTE: We also evaluated email verification services like ZeroBounce and NeverBounce. While these offer robust verification capabilities and are excellent for enterprise B2B companies with dedicated email deliverability teams, mailfloss provides superior native integration capabilities (40 ESP platforms without requiring Zapier), real-time typo correction, true free trials rather than credit-based testing, and accessible pricing specifically designed for e-commerce and D2C brands using platforms like Braze.

How the mailfloss × Braze Integration Works

The integration between mailfloss and Braze operates through API connections and can be configured for both automated daily cleaning and real-time verification.

Setup is straightforward and requires minimal technical expertise.

First, connect your Braze workspace to mailfloss by providing your Braze REST API endpoint and API key with appropriate permissions. mailfloss then accesses your Braze user data to perform verification checks. You can configure specific segments or lists to clean, set verification parameters, and define automated actions for invalid emails.

​Source: mailfloss

​Data Flow:

• Real-time verification for new email additions via Instafloss (optional)
• Automatic updates to Braze user profiles with verification status
• Sync for typo corrections and status updates

Technical Details:

• Authentication: Braze REST API key
• Sync frequency: Real-time verification
• Processing speed: Up to 100,000 emails per hour
• Actions available: Unsubscribe, delete, tag, update custom fields

Requirements and Limitations:

• Requires Braze REST API access (check with your Braze account team for plan-specific availability)
• Historical data can be cleaned in initial bulk verification
• Email content is not accessed, only addresses are verified

mailfloss Pricing

Braze Requirements:

• Integration availability varies by Braze plan (contact your Braze representative)
• No additional Braze costs for the integration itself

mailfloss Pricing:

• Free Trial: 7 days with full features (credit card required)
• Lite Plan: $29/month - 10,000 verifications/month, 1 ESP integration
• Business Plan: $59/month - 25,000 verifications/month, 10 ESP integrations, includes automatic typo fixing
• Pro Plan: $209/month - 125,000 verifications/month, unlimited integrations, includes automatic typo fixing

​All plans include automated real-time cleaning, real-time API access, and Zapier integration. The Business and Pro plans include automatic typo fixing, while the Lite plan does not. Overage charges apply if monthly limits are exceeded.

Visit the mailfloss pricing page for current rates and detailed feature comparisons.

Who Should Use the mailfloss × Braze Integration?

Choose the mailfloss × Braze integration if:

• You're an e-commerce or D2C brand sending email campaigns through Braze and need to protect deliverability without hiring email deliverability experts or dedicating IT resources to manual list maintenance
• Your team collects high volumes of consumer emails through newsletters, coupons, content upgrades, or paid ad campaigns and wants to maximize Braze's email channel ROI by recovering typo'd signups and ensuring every campaign reaches valid addresses
• You need a simple, automated solution that works immediately with transparent pricing that scales with your email volume, without requiring complex enterprise features designed for B2B companies

Start protecting your Braze email campaigns with mailfloss's free trial and see how automated list cleaning improves your deliverability metrics and recovers valuable customers.

2. Segment (Industry Standard for Customer Data Management)

Segment is a Customer Data Platform (CDP) that integrates with Braze to unify customer data from 700+ sources into comprehensive user profiles.

This integration helps Braze users create robust data infrastructure that collects, cleans, and routes customer data seamlessly, complementing Braze's own data capabilities.

Key integration capabilities include:

• Real-Time Bi-Directional Data Sync: Sends customer events and attributes to Braze while receiving engagement data back through Currents
• Low-Code Event Tracking: Define and track custom events with minimal engineering resources
• Automatic Identity Resolution: Stitches together anonymous and identified user interactions across devices
• Zero-Copy Data Architecture: Build and activate audiences directly from your data warehouse
• Enterprise Data Governance: Enforce data quality standards and validate schemas before reaching Braze

Why This Braze Integration Stands Out

When it comes to Customer Data Platforms for Braze, Segment differentiates itself in several ways:

1. Unmatched Integration Ecosystem

Segment solves the fundamental challenge of scattered customer data with 700+ integrations.

Data from websites, mobile apps, payment processors, support tickets, and CRMs flows through a single API implementation. Once in Segment, data is standardized and routed not just to Braze but to other platforms as well.

2. Marketing Team Empowerment

Segment changes the dynamic between marketing and engineering teams.

Through Segment's interface, marketers can work with events and properties with reduced dependency on engineering resources. The Tracking Plan feature helps ensure all teams understand what data is being collected, supporting consistency across Braze implementations.

3. Deterministic Identity Resolution

Segment's identity resolution engine automatically stitches together every customer interaction into a single profile using deterministic matching.

When users browse anonymously before logging in, Segment retroactively connects all sessions into one unified profile that syncs to Braze. This enables Braze to trigger abandoned cart campaigns that reference exact products viewed earlier, creating seamless experiences that drive conversion.

​Source: Segment

🏅 NOTE: We also evaluated CDPs like mParticle and RudderStack. While mParticle offers strong mobile features and RudderStack provides open-source architecture, Segment delivers a strong combination of ease-of-use, integration breadth, and proven scale for Braze users.

How the Segment × Braze Integration Works

The integration operates through multiple connection methods.

Teams implement Segment's SDKs on websites and mobile apps, which collect user interactions and flow into Segment's pipeline. Events can be validated against your Tracking Plan (if using Segment Protocols), then transformed and routed to Braze via server-side API calls.

Segment's track() calls become custom events in Braze, identify() calls update user profiles, and page() calls trigger engagement tracking.

For bi-directional sync, Braze Currents streams engagement data back to Segment. Authentication happens via API key exchange. Data syncs continuously in real-time, though actual latency can vary based on system load and typically ranges from seconds to minutes.

Segment Pricing

Braze Requirements:

• Available from standard Braze plans (Currents requires specific add-on or inclusion in pro/enterprise packages)

Segment Pricing:

• Team Plan: Starting at $120/month - Up to 10,000 MTUs, unlimited sources
• Business Plan: Custom pricing - Unlimited sources, priority support, optional Protocols add-on
• Customer Data Platform (CDP): Custom pricing - Adds Unify (identity resolution) and Engage (audience building) capabilities

Source: Segment

Note: Segment has restructured its plans. Identity resolution and audience-building features are now part of separate CDP offerings (Unify and Engage) rather than a single "Enterprise" tier.

3. Snowflake (Most Powerful Data Warehouse for Enterprise Analytics)

Snowflake is a cloud-native data platform that integrates with Braze to unlock enterprise-scale analytics and scheduled data activation.

This integration helps Braze users consolidate massive volumes of customer data into a queryable repository that powers sophisticated segmentation strategies.

Key integration capabilities include:

• Cloud Data Ingestion (CDI): Direct connection for scheduled data pipeline execution
• Bidirectional Data Flow: Send data to Braze while receiving Currents engagement data
• CDI Segments: Zero-copy audience activation from warehouse data
• Semi-Structured Data Support: Native processing of JSON/Avro event data
• High-Performance Querying: Fast response times for analytical segmentation

Why This Braze Integration Stands Out

1. Unlimited Scalability with Performance Isolation

Snowflake's multi-cluster architecture allows Braze users to provision independent virtual warehouses for distinct workloads.

Marketing teams query campaign performance while engineers load Currents data while data scientists build models, all without resource contention. During high-volume campaigns, the ingestion warehouse can scale independently while reporting remains responsive.

2. Direct Data Activation

Cloud Data Ingestion transforms data activation by establishing direct connections between Snowflake and Braze.

Instead of building ETL pipelines, teams configure scheduled syncs that push user attributes and events directly into Braze profiles. Engagement data can be streamed back from Braze via Currents (with appropriate pipeline setup) for closed-loop analytics.

3. Zero-Copy Data Sharing

Snowflake's Secure Data Sharing enables Braze customers to share engagement data with partners and teams without duplication.

Marketing shares Currents data with sales for attribution analysis, product teams access engagement patterns for adoption insights, all without creating copies or managing exports.

​Source: Snowflake

🏅 NOTE: We also evaluated Amazon Redshift and Google BigQuery. While both offer solid capabilities, Snowflake delivers excellent multi-cloud flexibility and zero-copy sharing for Braze enterprise customers. Note that competitors now offer similar data-sharing features.

How the Snowflake × Braze Integration Works

Setup requires configuring CDI in Braze with Snowflake credentials and source tables. CDI syncs run on schedules from every 15 minutes to monthly, with incremental updates tracking processed rows. Currents delivers events to Snowflake via Snowpipe or cloud storage pipelines, arriving in Avro format.

​Source: Braze

Snowflake Pricing

Braze Requirements:

• CDI and Currents availability varies by Braze plan tier
• Currents is included in many pro and enterprise-level packages, or available as a paid add-on

Snowflake Pricing:

• Compute: Usage-based, approximately $2-4 per credit depending on edition
• Storage: $23-40 per TB/month depending on region and commitment
• Typical Cost: Highly variable based on usage, typically ranging from hundreds to thousands per month depending on data volume and query patterns

​Source: Snowflake

4. Shopify (Leading eCommerce Platform for Braze Users)

Shopify's partnership with Braze delivers a comprehensive native integration for eCommerce brands.

The integration automatically syncs customer profiles, purchase behavior, and product catalogs directly into Braze, enabling sophisticated personalization without complex implementations.

Key integration capabilities include:

• Native Partnership Integration: Streamlined setup process
• Pre-Built Canvas Templates: Ready-to-use journeys for cart abandonment and post-purchase
• Real-Time Product Catalog Sync: Automatic updates ensure accurate pricing and inventory
• Anonymous User Tracking: Capture behavior before account creation
• 90-Day Historical Backfill: Immediate access to past customer data

Why This Braze Integration Stands Out

1. Pre-Configured Event Schema

The partnership delivers standardized eCommerce events that flow automatically to Braze. Product views, cart additions, and purchases arrive with consistent formatting that Braze's tools are optimized to use.

This reduces custom development work typically required for event tracking.

​Source: Braze

2. Industry-Optimized Canvas Templates

Pre-built templates incorporate eCommerce best practices with proven messaging strategies. The abandoned cart template includes multi-step sequences with product images and dynamic pricing pulled from catalogs.

These templates enable revenue-generating campaigns quickly.

3. Dynamic Product Catalog Sync

Once enabled, Shopify products sync automatically to Braze Catalogs with variants, pricing, and inventory levels. When prices change or items sell out, Braze campaigns reflect updates rapidly. This reduces manual data management while supporting message accuracy.

🏅 NOTE: We evaluated BigCommerce and WooCommerce, and Shopify provides strong native Braze integration capabilities and pre-built marketing resources.

How the Shopify × Braze Integration Works

Merchants install the Braze integration from Shopify's app store through a guided setup process. The webhook-based architecture streams events in real-time while product catalogs sync in near real-time.

Customer data, order events, and product information flow automatically with variant-level detail.

Shopify Pricing

Braze Requirements:

• Integration availability varies by Braze plan (contact your Braze representative)

Shopify Pricing:

• Basic: $27/month (billed annually at $19/month)
• Grow (formerly Shopify): $72/month (billed annually at $54/month)
• Advanced: $399/month (billed annually at $299/month)
• Plus: Starting at $2,300/month (3-year term)

​Source: Shopify

5. Zapier (No-Code Workflow Automation Platform)

Zapier connects Braze with over 8,000 applications through visual workflows requiring zero coding knowledge. This integration with Braze enables automated data flows and cross-platform actions without technical resources.

Key integration capabilities include:

• 8,000+ App Connections: Link Braze with virtually any tool in your stack
• Visual Workflow Builder: Drag-and-drop interface for complex automations
• Multi-Step Zaps: Chain multiple actions across different platforms
• Conditional Logic: Route data based on custom rules
• Real-Time Triggers: Respond instantly to Braze events

Why This Braze Integration Stands Out

1. Extensive App Ecosystem

With 8,000+ integrations, teams build their ideal stack without native integration constraints. Whether syncing with Salesforce, logging to Mixpanel, or triggering Slack alerts, pre-built connections exist with mapped triggers and actions ready to use.

2. No-Code Workflow Creation

Zapier enables non-technical team members to build Braze integrations using natural language and visual interfaces. Zapier's AI Copilot can generate workflows from plain English descriptions, reducing dependency on developer resources.

3. Flexible Starting Point with Professional Features

While Zapier offers a free tier for basic automation, Braze is classified as a Premium app requiring a paid Zapier plan.

The Professional plan starting at $19.99/month provides access to Braze integration with multi-step workflows. For Braze customers already investing significantly in their engagement platform, Zapier's transparent pricing enables rapid integration value.

🏅 NOTE: We evaluated Make and Workato, and Zapier offers a strong combination of accessibility, ecosystem breadth, and straightforward pricing for Braze users.

How the Zapier × Braze Integration Works

Setup requires authenticating with your Braze API key and instance URL. Zapier can trigger on Braze webhooks or poll at intervals. Actions include tracking users, events, and purchases. Multi-step Zaps combine Braze with other tools using Paths for logic and Formatter for data transformation.

Zapier Pricing

Braze Requirements:

• Integration availability varies by Braze plan (contact your Braze representative)

Zapier Pricing:

• Free: $0 - 100 tasks/month, unlimited Zaps (Note: Braze is a Premium app not available on Free plan)
• Professional: $19.99/month (billed annually) - 750 tasks, multi-step Zaps, Premium apps
• Team: $69/month (billed annually) - Includes collaboration features

​Source: Zapier

Note: Braze requires a paid Zapier plan as it is classified as a Premium app.

6. Hightouch (Comprehensive Composable CDP)

Hightouch transforms your data warehouse into a powerful CDP that integrates with Braze for warehouse-native engagement orchestration.

This approach can reduce the need for a separate CDP while maintaining your warehouse as the single source of truth.

Key integration capabilities include:

• Customer Studio: No-code audience building directly from warehouse data
• Warehouse-to-Braze Sync: Push enriched profiles and events from your warehouse to Braze
• Real-Time Personalization API: Sub-30ms warehouse data retrieval for messages
• Identity Resolution: Unified profiles across devices and touchpoints
• AI Decisioning: Machine learning for optimal timing and content

Why This Braze Integration Stands Out

1. Composable CDP Architecture

Rather than creating another data silo, Hightouch operates as a semantic layer on your warehouse.

Data points are immediately available for Braze segmentation without separate storage costs or retention limits. This approach can reduce CDP costs by 40-50% compared to traditional solutions.

2. Marketing Team Self-Service

Customer Studio provides visual segmentation without SQL. Marketers build complex audiences like "high-value customers who viewed products 3+ times but haven't purchased in 30 days" through point-and-click interfaces, enabling faster campaign launches.

3. Enterprise AI Decisioning

Hightouch's reinforcement learning agents access complete warehouse profiles to optimize message content, timing, and channel for each individual. Companies have reported strong conversion lifts by deploying AI decisioning with Braze campaigns.

🏅 NOTE: We evaluated Census and traditional CDPs, and Hightouch delivers comprehensive composable CDP capabilities with advanced AI features for enterprise Braze users.

How the Hightouch × Braze Integration Works

Data teams define parent models using SQL or visual selectors. Marketers build audiences in Customer Studio that sync to Braze on configurable schedules. Hightouch uses diffing to identify changes, minimizing API calls.

Note that Currents data return flow requires separate pipeline setup beyond the Hightouch integration.

Hightouch Pricing

Braze Requirements:

• Integration availability varies by Braze plan tier

Hightouch Pricing:

• Basic Reverse ETL: Free plan with 2 active syncs per month
• Composable CDP: Custom pricing based on usage
• AI Decisioning: Custom pricing, available as an add-on

​Source: Hightouch

7. Typeform (Excellent Value for Survey and Feedback Collection)

Typeform's conversational surveys integrate with Braze to capture zero-party data that enriches customer profiles. The one-question-at-a-time format achieves approximately 2x higher completion rates than traditional forms.

Key integration capabilities include:

• Seamless Profile Enrichment: Survey responses sync as Braze custom attributes
• Survey Distribution: Include survey links in Braze campaigns
• Near Real-Time Updates: Responses flow to Braze rapidly
• Response-Triggered Journeys: Form completions can initiate Canvas workflows

Why This Braze Integration Stands Out

1. Conversational Interface Drives Completion

Typeform's signature one-question format creates dialogue rather than interrogation.

When customers click from Braze emails to surveys, they encounter focused questions instead of overwhelming forms. This design achieves completion rates approximately 2x higher than standard surveys, enriching more profiles with preference data.

2. Professional Features at Mid-Market Pricing

Starting at $29/month (or $25/month billed annually) for 100 responses, Typeform delivers enterprise capabilities at accessible pricing. Logic features are available even on free plans, while payment collection and branding are included in the Basic tier, costing significantly less than enterprise survey platforms.

3. Sophisticated Branching Logic

Logic Jumps mirror Braze's personalization philosophy by adapting surveys based on responses. NPS promoters see different follow-ups than detractors, ensuring relevant questions that generate actionable feedback for Canvas journeys.

🏅 NOTE: We evaluated SurveyMonkey and Qualtrics, and Typeform offers a strong combination of engagement design and accessible pricing for Braze users.

How the Typeform × Braze Integration Works

Connection happens through Zapier or Braze's Data Transformation API. Responses map to custom attributes with email address matching. Logic Jumps can reference hidden fields from URL parameters for personalized experiences.

Typeform Pricing

Braze Requirements:

• Integration availability varies by Braze plan (contact your Braze representative)

Typeform Pricing:

• Free: 10 responses/month
• Basic: $29/month ($25/month billed annually) - 100 responses
• Plus: $59/month ($50/month billed annually) - 1,000 responses
• Business: $99/month ($83/month billed annually) - 10,000 responses

​Source: Typeform

The Final Recommendations

Braze becomes exponentially more powerful when connected to the right integrations. Rather than replacing Braze, these tools enhance its capabilities by filling specific functional gaps and connecting your workflows across platforms.

Based on our research, here are strong integrations to consider:

• mailfloss for automated email verification and list hygiene with accessible pricing designed for e-commerce and D2C brands
• Segment for unifying customer data from 700+ sources into comprehensive profiles
• Snowflake for enterprise-scale data warehousing and analytics
• Shopify for comprehensive eCommerce integration with pre-built templates
• Zapier for no-code automation connecting 8,000+ apps
• Hightouch for composable CDP capabilities on your existing warehouse
• Typeform for engaging surveys that enrich customer profiles

The beauty of Braze's integration ecosystem is that you don't need to commit to just one tool. Many businesses use Braze as their central hub, connecting multiple specialized integrations to create their ideal tech stack.

Start with the category that addresses your most pressing need, verify the integration works smoothly, then expand to other areas as your requirements grow.

Protect your Braze email campaigns from invalid addresses and poor deliverability. Try mailfloss free for 7 days and see how automated list cleaning improves your sender reputation and campaign ROI.