What is a soft bounce? In email marketing, bounces are kind of a big deal. In this article we'll explain what a soft bounce is, the difference between...

Managing an email list seems easy at first glance, but if you’re not careful, then there are some things that can really catch you off guard. Unfortun...

In this punchy, info-packed article, we explain how to verify an email address and why it matters. We also discuss how to properly authenticate your o...

We're a few weeks into 2019 and ready to kick some butt this year. If you want to do it with email marketing, here's how.

Marketers need to up their game in 2019. To do that, we need inspiration. And for email marketing, what better place to learn about effective email ma...

Email deliverability is often seen as this big, scary thing that marketers shy away from. In this article, we show you that not only is it not scary,...