Personalizing an email has come a long way from just "Hi, <firstname>". If you want to stay out of the dark ages, read this article and find out 12 pe...

Email decay protection is the natural process of email addresses decaying over time. Left unaddressed, a full quarter of your emails will become inval...

If you run an online business or want to start one, don't skip these 10 tips for marketing your business on the internet. We'll share 10 tried and tru...

The money is in the list is a term you may have heard. That's because email remains one of the most lucrative channels available, with a 3800% ROI per...

Most email blasts stink. They're generic, irrelevant, and come at the worst possible time. Who needs to read about a sale for flights when you just ca...

Looking for some email marketing inspiration? Check out 15 email marketing companies to get inspiration from. We've gathered 15 companies doing email...

Email marketing is one of the best marketing channels around. When done right, email marketing campaigns will drive conversions and offer a return bey...

If Charlie (of the Chocolate Factory) used email marketing, he’d have reached the factory much sooner. Email marketing is equal parts awesome and luc...

Ever wondered how email verification works? In this short article, we explain the general process, why it matters to your bottom line, how long it tak...

What is a soft bounce? In email marketing, bounces are kind of a big deal. In this article we'll explain what a soft bounce is, the difference between...

Managing an email list seems easy at first glance, but if you’re not careful, then there are some things that can really catch you off guard. Unfortun...

In this punchy, info-packed article, we explain how to verify an email address and why it matters. We also discuss how to properly authenticate your o...